word cloud of obama's speech. the big word that jumps out in obama's speech is jobs. exactly what the white house said they were going to do. here with rubio's speech, government. all that makes sense when you read the speeches. when i'm looking at this word cloud, this is where a word cloud totally deceiving on what the impact of the president's state of the union is. because the word gun doesn't even appear in it. >> right. in a speech that was really, you know, sort of your typical state of the union laundry list of goals i'd like to meet in my second term, that was really the one sort of emotional climax of the speech that i think, like you said, people will remember. and, you know, even his tone of voice changed. it sounded almost more like he was talking at a campaign rally. >> he was riding the wave of audience. and, bill, i mean, the -- i'm sure they were glad of the emotional appeal, the successful appeal that they got a cynical crew of members of congress to stand on the refrain. it did stand on the big message. jobs. >> you can look at these words and look